The future leads to you. I believe that a company will have the foresight to have you fill out a very specific survey to insure that everything you watch and listen to is specifically geared to your interest. This survey will enable advertisers to market specific products just to you because of the interest you’ve shown. If you love skiing you will see advertisements for travel to ski resorts, ski equipment etc. It will get so specific that advertisers will be able to determine what types of equipment you utilize and insure that you know about the latest “innovation” to that equipment. The world will be extremely segmented so that those who love or hate something will only have to watch those shows or listen to music that agrees with their perspective. This will allow economies to grow but could segment and split our population like never before.