Whatever floats your boat will sink some ships. Let’s face it the big companies truly want our boat to follow each other rather then go their own way for they work on volume sales and without you following they will sink to the bottom. They might make you feel as if you’re being an individual with their product but trust me there are plenty of boats rowing along your side even if they are hidden in different seas. So if you truly want to move in a different direction then support your small businesses, independent film-makers and even a blog such as this one.