It’s a marketing gimmick that could be huge this summer with Budweiser changing it’s name to America starting this summer and lasting till elections or until the public gets sick of it. Will America’s move to the new name or will they remember the brand is now owned by a foreign entity and therefore build a wall around it? Only time will tell but you can rest assure this might be one can of beer you might not want to open. For if America the beer is only a short term ploy it might be a collectible that will be profitable for you past the opening date.