Congratulations to Bernie Sanders and Donald Trump on their unconventional wins in the New Hampshire Primary which proves the appeal of the “Non Politician” in politics. Yet make no mistake these “Non Politicians” are playing a very smart political game that includes the following pieces (below). If someone doesn’t catch on to this game they soon will have checkmate for both their party nominations.
PROMISE THE WORLD- Worry about the specifications (costs, separation of powers, constitution) later. SOLUTION- Opponents bring up specifications without attacking “Non Politicians” and how those specifications hurt the people.
FIGHT FOR PEOPLE AGAINST- Make sure that the public knows that you’re fighting for them against some people evil power that has been controlling their life’s. SOLUTION – Show how they are still part of the “corrupt force” that they are going against without getting personal”. This can be done with a complement in advance
DON’T APOLOGIZE- Never back down from a statement no matter the ground swell. You can rephrase as you go along but don’t back down. SOLUTION- Go back to the original statement and offer a positive alternative.