Taco Bell has turned the lights on with an incredible marketing campaign that shut out it’s competition. It is offering a new surprise item that will be revealed on Superbowl Sunday but to make the marketing even more brilliant you can pre-order this item and taste it 2 days before the big event. This marketing ploy will build suspense better then most horror movies could do today and with the pre-order (see link) it will build sales before it’s even launched (not to mention prestige for the first bites). The Superbowl might be big but Taco Bell’s marketing campaign has truly scored the winning touchdown.