It is not whether you remember an ad for the moment but whether it lingers the next day to complete an action. Here is the top 3 Ads (below) that I believe hit the bulls eye and ones that never made it off the launch pad and why I made such a determination
BEST
1. SNICKERS- Funny, nostalgic and had good identification with the product. If I could eat peanuts I’d grab one today.
2. DORITOS- Sexy, Funny and got it’s point across. It’s time for bite or two or….
3. MCDONALD’S, COCA COLA, BUDWEISER – 3 WAY TIE -Great Feel Good Ads. The problem is the products are too distant from the feeling yet they might have a longer impact then initially gauged. If I had to pick one it would be Budweiser because animals still work.
WORST
(1)NATIONWIDE-Wrong Time & Wrong Place-They might have had good intentions but came across as the party pooper.
(2) CARNIVAL CRUISE LINE- Boring- It is the opposite image I would think a cruise line would want to express especially one that has the name Carnival in it.
(3) GODADDY- Work & Superbowl don’t mix. It’s like Peanut Butter and Chocolate in my stomach…. just cruel.