Is there a number in your head that would make you say or do acts that you would never would have done? Could you use the excuse that if I had the money then… ? Would you trade your long term soul for a short term goal? Is a moment of embarrassment worth less then $$$$$ in your pocket? Here are the questions that will be asked on a new television show called “HOW MUCH”. Where contestants compete on having their friends do or perform acts against their better judgment for the least amount of money and/or reward because in the end they keep the difference and can move on or move down depending on your perspective. “How Much” explores how far will each one go to gain a financial reward and at what consequence?