I recently heard from an individual who had strong disagreements with the President and then was invited to the “White House”. This individual was delighted to receive this invitation and was taken in by the beautiful décor of the building and all the entire experience. It wasn’t surprising then to hear that this individual positions had modified their position. We all can be taken in by style over substance especially when that style connects with our lifestyle. It is why marketing is such a large key to success for any product or service. That is another reason we must be extremely carefully on who we elect to office because once they get in that position they receive a certain automatic credibility. It is also why we must be careful to listen to each individual on what they say not based on their diploma on the wall.