People love your old sign enough to want to make it “new again”. This is similar to the fate of “New Coke” which came back to brand old “Coke” once the public and loss of profits became too much. People love that fellow on your sign as it presents a feel of a relaxed “southern hospitality” and is just “authentic” not too corporate. The new sign will take that feeling away . Therefore Cracker Barrel old is new again as we hope you’ll bring the original sign.