“Blow You Up” will be the reality show that tests the skills of “marketing geniuses” in making one’s name stand out in light, camera & action. Each group of marketers will be given the same amount of monies to build an “average individual” to star quality and whoever is successful will win a huge prize. “Blow You Up” will also work with products that need this extra touch. This show will hi-light what it takes to really become a **star** and the tradeoffs to get there.