For the mall to achieve success in the future music must be listened to. Adding “LIVE” musical acts to the center of a mall will bring out the customers in droves and have them shopping their heart away. To further increase sales merchandise should be geared to said artist before and after such a performance. The music industry is also hitting a slump so having an artist jump from mall to mall to sing a hit single or two will help promote them in ways that will help with the rest of their concert tour. Mall plus music is the future that will help both industries stay live for many more years to come.
FOOTNOTE- Music is just one realm in the entertainment that must be expanded in a mall near you.