Whether the XFL becomes the next big sports enterprise or not their 1st year merchandise is sure (well almost) to go up in valve. If the league doesn’t make then there will be less merchandise available and who knows when demand will go up. On the other hand if this league does take off retro merchandise will become the investment to be involved in. Supply and demand are the key and as long as the demand will go up over time then those who have the supply will reap the benefit.