The secret sauce businesses should put on all their transactions is “social”. For no matter what the business the client should feel that not only did they find a transaction but a friend or at least social aquaintance. When there is more then dollars exchanged a transaction becomes a relationship that grows in trust, support and dare I say fun over time. It can be that joke that builds over-time, the respect that a client receives no where else, a bit more extra time to think things through then is normally accepted, that extra care taken to make sure your client is happy or a combination of them all. So keep this secret social and pass it on to all the business transactions for making and spending $$ should be less painful and more fun in one’s life .