IHOP No IHOB

Posted by Bruce - in Blog - No Comments

IHOP

IHOB International House Of Brilliance should be the new meaning of this name change.  Yes, I know the name really stands for International House Of Breakfast from Pancakes but the marketing was brilliant.  For by changing that one letter it allows this chain to expand into a whole new realm of breakfast food without losing on it’s original core pancakes.  It keeps us talking about the chain when it might feel a bit stuffy to others especially after you think about eating one too many pancakes. Instead of spending millions on advertising that only goes so far one letter will go a whole lot further through your entire breakfast.  IHOP the place I’ll go for breakfast even if it’s still just pancakes.

FOOTNOTE- I still love their Swedish Pancakes great taste without feeling that way.

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