IHOB International House Of Brilliance should be the new meaning of this name change. Yes, I know the name really stands for International House Of Breakfast from Pancakes but the marketing was brilliant. For by changing that one letter it allows this chain to expand into a whole new realm of breakfast food without losing on it’s original core pancakes. It keeps us talking about the chain when it might feel a bit stuffy to others especially after you think about eating one too many pancakes. Instead of spending millions on advertising that only goes so far one letter will go a whole lot further through your entire breakfast. IHOP the place I’ll go for breakfast even if it’s still just pancakes.
FOOTNOTE- I still love their Swedish Pancakes great taste without feeling that way.