If you want to start a political movement keep it as simple as possible. That might just be the problem with the President’s re-election campaign theme for it is 4 words. In today’s “Me Too” movement only two words stand out enough to grab everyone’s attention. For people are either too busy or feel they are to read past the opening phrase. It must be catchy to get their attention and hold it long enough to attend a rally. Simple enough to put on a button, protest sign or in one’s mind. Yet let us remember simple might bring them in but often lengthy discussions which are in the weeds actually solve problems.