Brian Niccol was an awesome CEO for Taco Bell but that doesn’t mean that he’s got the right spices to fix Chipotle. Mr. Niccol was able to revive Taco Bell with innovative dishes at low prices that brought in foot traffic to Taco Bell but remember the individuals at Chipotle drive with Prius’s not Chevy’s. Freshness not quickness or price is the concern of the average Chipotle client which might not be at the top of the Taco Bell Clientele. While Chipotle customers are leaning more to organic Taco Bell customers are leaning more to fun and taste in every bite. In conclusion Brian Niccol could take Chipotle in a totally different direction which I’m not sure those who are already there want to go.