If you want to raise $$’s without raising your investors blood pressure you have to find a way to make it fun 1st. If it’s fun then waiting for a return or even losing some capital in a project will hardly be noticed and might not be even a concern. There still are limits to one’s loses but they are much larger when fun is part of the return. We invest so much time and monies to have a good time if there is even a chance for a return along the way wouldn’t want to jump in? So if you’re looking to start a high risk business (movies, music, horse racing) make sure you’re investors reap the fun 1st and if done correctly then nobody will feel like they lost anything.