Amazon Kindle should offer the consumer the opportunity to receive “UNLIMITED FREE BOOKS” with an advertising option. If the consumer agrees to this option they might have to watch an ad or 2 in between but be able to enjoy the rest of their reading experience for free. To make matters even better the ads could be targeted to the actual interest of the reader so they are watching ads that they would find informative and helpful. For example if you’re reading a book about some player from the Met’s an ad for Met’s tickets/paraphernalia could be shown. With having the undivided attention of the reader the ad on such a platform would be more successful then in other modes and would also be less of a nuisance to the consumer as well.
FOOTNOTE- This also should be available for music and/or movie services.