If They Can’t See….

Posted by Bruce - in Blog, Business - No Comments

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 If they can’t see it you won’t sell it. This appears to be an obvious statement but in too many stores the customer is kept blindfolded.  An item might “be seen” but is it actually “SEEN”.  If the item isn’t presented with the proper light, cluttered around other objects, or is at knee level it might as well be hidden.  For to be seen is more then a quick glance by a customer but something that will stay in their mind before their wallet is closed. Are their times you can throw it in people’s faces to the point of being obnoxious of course but at least it’s something they won’t forget even if it gives them nightmares, which they share with others. Seeing is believing and believing is buying so be seen or forget you even came in the store. 

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