As we enter the final/3rd Presidential debate between Donald Trump & Hillary Clinton it is not the issues that will matter as much as the image. Chris Wallace will bring up different policy issues but the specific answers to those questions will fall to the image the answers will project. Will Donald Trump appear to be the outsider shaking up a system that is corrupt or will Hillary show strong seasoned leadership in tough times as she takes the stage? Policies themselves can be identified with certain images as well for example a wall across the border can symbolize a person who wants to protect America 1st or a backward racist isolationist to others. It’s up to the candidate to answer such questions in a tone that projects the positive image for themselves and the negative image for their opponent. Tonight after all is said and studied it will be the image that stays in our head which will truly decide who will feel sick on November 9th.