Even if the Kellogg Restaurant in NYC isn’t a financial success it still will be successful for the brand. This concept restaurant is all over the media making it the buzz in marketing and advertising without the expense of putting together an ad. The idea of adding unique flavors to a cereal and then charging a great deal more at restaurants will spread like wild flower because it’s easy and very profitable and this is one concept Kellogg’s would love to spread. Therefore raise your bowl to Kellogg with this toast ,”Congratulations on your genius marketing concept may many bowls be raised in your honor … now pass the milk.”