For those who have taken the mantle to the next generation this Tequila is for you. Beer is not enough for the hard work that you will endure without the acknowledgment of the society you work in . It is true you have been blessed to be in a family business but you are also cursed with the emotion of being in such a business. Where work doesn’t start at 9 and end 5Pm but continues way before and after that clock. A business where rewards may be gained financially but the emotionally gains will also be lacking. Very few will acknowledge the incredible impact you have brought to the business but will easily find the deficiency you have with other members of your family. Yet the greatness that you continue for your family, your customers and society as a whole should not be ignored. This Tequila is for you it’s tough, strong and smooth just like the person that you are.