In today’s market getting your product in the customers eyes is harder then ever, especially if you’re a small business but there some marketing tricks you can employ. You may not be able to fight for the proper shelf spot unless you have monies to spend so it’s important that you using your marketing monies in these other directions instead. These tricks (scene below) will enable you to not only have your products seen by the customer but understood as well.
(1) CHANGING COUNTER PEOPLE TO SALES PEOPLE– It is important that you put together an incentive program for the front line between the customer and the cashier and that is your counter/stock personnel. By giving them incentive such as sell ten widgets for a T-shirt and/or lottery ticket for a price these employees will have a reason to make sure the customer knows your product exists and if you keep the incentive just right the pitch will be as well.
(2) FREE DIGITAL FRAMES W SD VIDEO FORMAT– While shopping for goods the customer has some wait time and that it the time that a demonstration from the Digital Frames that are placed in the store will showcase the brilliance of your product.
(3) SAMPLES IF POSSIBLE– When Post-It notes wasn’t selling 3M starting giving them out for free and the rest my friend is history.
(4) P.O.S DISPLAYS– Don’t let them forget your product as their waiting in that long cashier line or waiting to be served. Bright colors or creative design of such display can be the difference between buying and gliding past your product.