When one brings a new product or service to market you must also decide if you want it to be an Ostentatious or subtle introduction. Do you want to slowly build a loyal following or grab them from the first shot? It might appear that the more direct approach will seem sensible but sometimes boldness can have a higher upfront cost (advertising, marketing etc) and a lower long term outcome. Here are a few factors (below) one must consider.
(1) Short term profits vs long term profits
(2) How much monies you are willing to put into marketing and advertising?
(3) Can you create a loyal niche following slowly or do you have to grab their attention right away?
(4) How crowded is the marketplace and what makes your product/service stand out?
(5) Does your product/service have a long term future or is just a “Pet Rock” fad?