I consider myself to be a creative person so when I see creativity at it’s max I have to send my own Kudos, last night was such a night. I DVR one of my favorite shows Gotham and as I was ready to fast forward the commercials I was stopped in my track. Most of the ad’s placed in this shows format fit the excitement that sometimes make me slow down to watch but last night’s ad was part of the show. “Ford” chose to have their car drive behind the scenes of producing the show and lead the viewer to the climatic end. This move not only made me watch the advertisement in it’s entirety but made me appreciate the car that was advertised. This will be the way to successful ads in the future where they will incorporate the action on the show into their ad format, so viewers will be enticed to stay tuned and support such advertisers. Here’s are three other ways this will occur and therefore viewers will stay glued to their T.V set even during commercial breaks..
(1) Advertisements will have the stars of such show continue the action on the show through an ad.
(2) Special Sneak Previews of the show will be incorporated into an Advertisement.
(3) Drawings and Sweepstakes related to the show will occur during an advertisement.