#Small business # David vs Goliath
NOT ONLY IS HE TOUGH BUT HE’S CUTER
Maybe it’s because I’m only 5’6″ but I believe that the small business will always play a prominent role in the business world. When businesses become large they lose that personal touch that small businesses bring to the consumer. Many become distant from the true needs of their consumer and have to hire a research time to realize what is truly going on at the ground level while the small business sits right in that spot. Here are just a few advantages (below) that enable David to continue to beat Goliath.
(1) Flexibility- Small businesses can bend the rules a bit when it comes to guarantees, discounts, deliveries, closing hours
(2) Personal Touch- Here is a place that truly knows not only your name but your wife and kids. They aren’t just interested in selling a product but building a relationship with the customer.
(3) Ownership- In a small business people know who to blame and it doesn’t get shoved through layer and layer of bureaucracy.
(4) Action- A small business can adapt to a situation that occurs at a quicker pace then those at the larger company since they’re aren’t as many layers to go through.