In today’s marketplace it is almost impossible to get your message across. Television and radio ads can be ignored by flicking a channel. The amount of people who read daily newspapers has dwindled. Yet there is one format that an advertiser can not have their message avoided. It is a place where men have to look straight ahead or get themselves into trouble. The place is the urinal and “Piss on This” creates the environment that makes this experience a bit more enjoyable. Let’s make this experience a bit more enjoyable for the user of the urinal and his advertising friend.