While emotions play a role in most of life’s decisions whether we admit or not business has to do with a formula. A good business leads adds the pluses and minuses in their head to come to a conclusion where-ever it might fall. Sometimes one is even to come out with a short term negative for a long term positive but that is still part of the “plan”. In the end it’s about a value you want to not only create but continue to grow no what storms come thy way. While politics come with votes business comes with logic to be successful. Business success it’s all about the logical math.