If it’s the “real thing” people should see it no matter whether they can read it. That is the principle with “Upside Down Marketing” throwing the customer out of wack as they see items in positions they never were made to be in. This type of marketing will stop people in their tracks to either buy said products or try to fix them up. The problem is though when “Upside Down Marketing” becomes too popular then it will be the wrong side after all.