The 1st company to develop a Non- Acrylamide Coffee and promotes it especially in California will be swimming in beans. For Acrylamide is the new GMO where extremist will create enough fear in the marketplace to demand a new product. This Non-Acrylamide will be followed up in products such as Potato Chips and French Fries. Is their actual proof that Acrylamide’s cause Cancer when they are produced during the roasting process does it really matter? For once the food alarmist start screaming the bell there is no amount of caffeine that can stop their rush… to judgment.