I have a “bright” idea for a product that can be produced fairly easy but before I spend $$’s in that direction let me make sure there truly is a market for it. It will be a much lower investment to produce the marketing campaign and if my product is not as a bright as need be only these monies will be burnt. Furthermore the marketing is more fun and inventory of product will be at a cost I would have to bear in this and my future lifetime … or those of my loved one. Therefore the “bright idea” is marketed now and the product will G-D willing make it your shelves in no time or no time.