Retail Stores will not be able to compete against Amazon/Internet with price but they can withLIVE ENTERTAINMENT!! Imagine instead of having to shop you want to shop because entertaining acts are right around the corner. Whether it be a comedian in the Women’s Lingerie Department or a singer in the Men’s Department the entertainment will make the whole experience better then ever and with careful product placement you might even sell a few more items. Of course the bigger department stores will have a chance to showcase the more famous acts but smaller stores will be able to pool their resources so that the action can be their turf as well. Entertainment doesn’t have to be for the adults exclusively as parents will be happy to have their children entertained as they have time to enjoy their shopping experiences. For the stores who have difficult finding that entertaining value customer service with an entertaining way of speaking will fill that void. Entertainment is the key to this next generation if retail is to survive in the future.