This year the political marketing/advertising world has turned upside down and inside out where the only thing that sticks is “Branding” and “Labeling”. Advertising Ads, Robo Calls, Endorsement etc have been thrown in the trash and the one or two word has replaced them all. Maybe it’s because people’s schedules are so busy (or we think we are) that we don’t get into the weeds of what a candidate stands for and instead look at a rock instead. Donald Trump is a genius with this tactic Low Energy Bush, Little Marco, Lying Ted, and now has developed Crooked Hillary yet he’s escaped any label except “Make America Great”. We are moving toward a whole new cycle in marketing where nothing else might matter except the label we or our product is put under and that is world that change is huge.