“Rotten Tomatoes” services should expand into restaurants and stores so that potential customers can get a perspective before they enter the door. Just like “Rotten Tomatoes” movie reviews there would be a summary of expert and customer reviews with a rating by both as well as individual and critic reviews. Unlike the movie review service though if a serious complaint was made about a store or restaurant that business could ask for an independent review which would verify or discredit such a report. With “Rotten Tomatoes” service for these business “buyer beware” would at least have the information before they actually walked in.