I’m a runner and therefore every second or nose counts. You literally can win a race by one nostril; trust me I have. So when the bionic nose came out I was the first one to grab it. Yes, it gives me a nose on the competition, especially at the finish line but who’s actually looking, if they do I can just say I have a cold and fake a sneeze. An inch there or here can truly make the difference between 1st and 2nd place and the winner takes it all, especially the nose.