With $ 7,000,000 on the line one’s 30 second Superbowl must stand out and for me “Uber Don’t Eats” wins that contest teeth down.  Its message was digested by the viewer right away and the humor kept repeating the message (in a good way) throughout.  Now even the viewer that normally wouldn’t pay much attention to an ad understands you can much more from Uber then items that fill the stomach.