One needs to make a long term investment in the companies that “they don’t want to know about”. They being the person who is “old at heart”. While these companies are coming out with “new technologies/products” that are racing past them in the marketplace. “Don’t want to know” many times means that those “young at heart” are spending their hours and monies in such “new items” that challenge the norm. In other words follow those “old at heart” complaining about some new product/service and invest in the companies that appear to know more.
FOOTNOTE- The old at heart may have nothing to do with “age” just attitude.