Which One ???

How does a consumer pick a product in today’s marketplace with many alternatives to choose from? Does one’s political viewpoint come into the decision-making process and if so how much of a value placed on it?  Could the working conditions of a product take a toll on even the “wokiest” name?

Or could it be in the end that price always wins out? .  I believe it’s a balancing act knowing that you can’t get all the customers all the time you must get those who fit in the niche and price range your product aims for. The marketplace truly can decide as long as all the players have access to the floor to bring their goods to it and the consumer is well educated.