As I went to see a restaurant that was in “the marketplace” I noticed how “ordinary” the menu was. Who was this “ordinary” menu for? Probably more people then a menu I might put on the wall. For let’s face it most like the predictable or “ordinary” at least most of the time. Once in awhile though even “the ordinary” like to slip away from their role and eat on the edge yet that edge is not really too dangerous. The risk they take is more like vanilla ice cream with butterscotch. Even with their “daring move” the ordinary is still the basic ingredient. Ordinary is predictable, safe and in a way comforting that is why many will still look at this menu.
FOOTNOTE- The truth is once in awhile I enjoy Vanilla Ice Cream but it must’n be the ordinary type.