At one time this was the store to have but before you could gallop away it might as well been run by a horse. Times they are a changing and if you’re in a business that doesn’t move with the thunder the lightning will strike your business dead. Diversification allows you to get your feet in the water without having to buy a canoe yet gives you the paddle just in case the rain starts coming down. It allows you therefore to move from one part of your business and/or investment to another without losing a beat. In today’s times it can be moving from building supplies to supplies that keep one alive and safe. Diversification is the heartbeat of a business or investment that keeps it moving no matter what pandemic, storm, earthquake might try to have it find it’s finally resting place.
FOOTNOTE- How have you diversified your business and investments to weather such storms?