Not all 85 % are equal at least when it comes to Chocolate. For the variety of tastes come from the type of beans that are used to the actually processing of the chocolate. With so few ingredients to choose from you would think your taste buds couldn’t tell them apart but trust me Theo doesn’t taste like Green & Black and none of them taste like Divine which it truly isn’t. Maybe it’s not fair because every manufacturer might have a lemon/bad bean but consistent flavor must be the key and with bars ranging in the multiple $ range 2nd chances don’t come often. So if you want great tasting 85 % Chocolate it isn’t as easy as grabbing a bar but knowing the flavors and consistency that go in a particular named brand.