Business growth occurs when one is flexible to the market condition against their own ego. For example I wanted my bag in a certain color and smell but a niche in the market opened up a better opportunity that I’ve decided to follow. The bag will be produced this time with a little less pizzaz but with quicker return on it’s investment. In business one might have to suffer loss in ego to gain in profits. Just as the Stainless Steel and All Purpose Cleaner grabbed market share I expect this bag to wrap up some of my competitors as well.