Sports illustrator Caitlyn Jenner Cover= Jumping the Shark

Posted by Bruce - in arts and entertainment, Blog - No Comments

 

Sports Illustrator Cover

Sports Illustrator has jumped the Shark (T.V Term) with it’s cover of Caityln Jenner which has more to do with political corrections then anything to do with sports. Of course the cover on a sports magazine will grab some initial attention but what does Caitlyn have to do with sports or more importantly their customers today.  They forgot the key ingredients in any business their customers for imagine going to KFC and finding they only sell carrots and celery. They management of that KFC might believe it’s good for the customers but those same customers will vote with their dollars to go to restaurants such as Popeye’s instead.   Magazines such as Sports Illustrator are dying to do online reading but I’m afraid that the cover of Caityln Jenner has just given them a new shovel.

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